Folks born between the late Nineties and early 2010s symbolize Technology Z (or Gen Z), which is between millennials and Technology Alpha.
The youngest members of this era are in center college, whereas the oldest members can be coming into the workforce and beginning households in 2024.
They’ve some distinctive attributes.This text seems to be at their beliefs, relationships with social networks, and perceptions of the skilled world by a statistical lens.
Key Technology Z statistics
Technology Z is extra concerned about Instagram and TikTok than different social media platforms. Listed below are a number of vital statistics it is best to take a look at to know Gen Z’s preferences.
- Over one-third of social media influencers are Gen Zs.
- 68.6 million Gen Zs stay in the US. They make up 20% of the inhabitants.
- Over half of North American Gen Z adults are enrolled in faculty.
- 38% of Gen Zs have entered the workforce, whereas 51% are nonetheless college students.
- Gen Z’s best worry is local weather change, with 44% expressing concern.
- Gen Z is extra prone to obtain remedy or psychological well being therapy than some other era. 42% really feel depressed or hopeless.
- In 2019, 44% lived with a mother or father who had a bachelor’s diploma or increased, in comparison with 33% of Millennials in 2003.
- 40% of Gen Zs plan to go away their job throughout the subsequent two years.
- Gen Z will change into the primary majority non-white era within the US by 2026.
- Solely 11% of Gen Zs are married or have kids.
- 10% of eligible voters within the 2020 election had been Gen Z.
Technology Z beliefs and issues
These stats discuss what impacts Gen Z and what influences them to make selections. The stats beneath clearly present that Gen Zs are strongly inclined towards sustainable dwelling.
On the identical time, their psychological well being points are regarding to see, however information says Gen Zs are most definitely to hunt psychological therapy.
- 55% of Technology Z are extremely involved about environmental points. 71% have purchased pre-owned clothes.
- About one-third of Gen Zs engaged in political activism in 2020, a rise of 9% from 2019. It must be famous that drastic race relation struggles mixed with the COVID-19 had a non-quantifiable impact on activism throughout generations.
- 1 in 5 Gen Z highschool college students have critically thought of suicide. 15.7% have made a suicide plan, and eight.9% have tried suicide.
61%
of Gen Z individuals recycle commonly, and 62% choose shopping for from eco-friendly manufacturers.
Supply: Forbes
- About 3 in 5 Gen Zs report feeling nervous or anxious.
- 45% of Gen Zs describe their psychological well being as wonderful or excellent.
- Gen Z is the most definitely age group to hunt psychological well being therapy, with 37% having achieved so.
- Most Gen Zs don’t consider life will get higher for future generations. 43% are optimistic, 32% suppose it’s going to worsen, and 25% consider it’s going to keep the identical.
Gen Z and social media
These statistics reveal Gen Zs preferences in terms of social networks. A good share of this group influences individuals by social media platforms, incomes a large income by sponsored posts.
Let’s get deeper insights into their relationship with social media and demanding preferences.
- About 2 in 3 Gen Zs use Instagram each day. Whatsapp is utilized by 59%, and Fb by 45% each day.
- Gen Z prefers Instagram over TikTok for many actions. They use Instagram extra for posting content material, product analysis, and messaging.
- Over one-third of social media influencers are Gen Zs. They command the very best charges for sponsored posts.
Technology Z within the workforce
Technology Z has clear expectations relating to the office. They’re primarily centered on work-life steadiness and good office tradition. The work surroundings – hybrid or distant – additionally influences their selections about selecting which firms to work with.
- 38% of Gen Zs have entered the workforce, whereas 51% are nonetheless college students. Solely 11% are married or have kids.
- 3 in 10 Gen Zs really feel financially insecure. 46% stay paycheck to paycheck, and 26% doubt they’ll save sufficient for retirement.
- 40% of Gen Zs plan to go away their job throughout the subsequent two years.
32%
of Gen Zs prioritize work-life steadiness when selecting an employer. Different components embody studying alternatives, excessive salaries, optimistic office tradition, and profession development.
Supply: Deloitte
- 3 in 4 Gen Zs choose hybrid or distant work preparations. 63% need a hybrid work surroundings, whereas 12% choose working remotely.
- 1 in 5 Gen Zs goal to be financially unbiased by age 30. Different high targets embody having a satisfying profession and being surrounded by family and friends.
Different attention-grabbing insights into Gen Z
These statistics talk about some thrilling selections that Gen Zs make of their lives. They’ll assist you perceive this group higher.
- Virtually one-third of Gen Zs fear about the price of dwelling.
- 98% of Gen Z people personal a smartphone.
- 73% of Gen Z people watch video content material on smartphones.
- 64% of Gen Z are prepared to pay extra for environmentally-friendly merchandise.
- 54% of Gen Z maintain some type of funding.
Keep on course
These statistics assist us perceive Technology Z and uncover their likes and dislikes. In the event you’re attempting to focus on them with a advertising marketing campaign or product, align your selections with their selections to personalize the content material higher.
Be taught extra about cell social networks you should utilize to focus on Technology Z in your advertising or product technique.
