Are you ever overwhelmed by how a lot information you have got scattered throughout your advertising and marketing channels and instruments? It’s like attempting to navigate a maze with no map, piecing collectively insights from fragmented sources.
There’s an answer to this information chaos. At Domo, it’s referred to as a connector.
So…what’s a connector?
If you happen to work in advertising and marketing (like me), it’s possible you’ll not know what connectors are and the way highly effective they are often. Right here’s how one can consider them: Each motion a buyer takes creates a knowledge level. Your numerous software program and instruments accumulate this information.
For instance, when a buyer:
- Clicks a show advert, Google collects the info.
- Visits your gross sales web page, Marketo collects the info.
- Downloads a podcast episode, Spotify collects the info.
- Joins a webinar, Zoom collects the info.
However to entry any of this information and put it to make use of, it’s a must to log in to every separate information supply—which takes up time you don’t all the time have. Connectors take the info saved in separate locations (Google, Marketo, Spotify, and Zoom, on this instance) and funnel it into Domo, the place you’ll be able to put the info to work. You’ve gotten one place, one login, and one supply of reality—reasonably than 4.
Ali Losa is a database administrator at Areas Financial institution, and she or he makes use of Domo to handle her advertising and marketing staff’s information. Ali explains connectors this manner: “It’s our precise information. A connector simply grabs all of it in, permits us to take a peek, see what’s working, see what’s not working, and make these adjustments.”
Then, when your information is multi functional place, you’ll be able to start piecing collectively the bigger story of how clients are transferring by way of your funnel, as captured in your instruments.
“Domo has the capabilities to tie the info from these totally different sources collectively to let you know the story, and it ensures information high quality by having one place,” mentioned Ali.
Greatest practices for getting began with connectors
1. Select the suitable instruments
Connectors aren’t the one method you’ll be able to carry your information into Domo and put it to work. Domo has a whole ecosystem of highly effective connectors, apps, and companions that you may put to work. To determine the perfect ones for you, ask your self what information you want and the place it at the moment lives. What questions do you have got? What downside do you wish to resolve?
Then, you’ll be able to determine connectors that pull in information that helps reply these questions. Basically, you’ll normally want one connector for every information supply.
2. Ensure that your information speaks the identical language
You’ll want to ensure all the info coming in out of your starter pack speaks the identical language, so you will get the complete funnel view of how your advertising and marketing is affecting your organization.
That’s the place Domo’s ETL (extract, remodel, and cargo) capabilities come into play. As an illustration, Google Advertisements could outline a lead otherwise than Marketo does. To get that full funnel view, they should share the identical definition, and you should use our Magic ETL to make this occur.
If you happen to’re curious, we name this software Magic ETL as a result of it’s easy for non-technical individuals to make use of. Coding abilities aren’t required. This step ensures you’ll be evaluating apples to apples while you’re bringing your totally different information units collectively.
3. Usher in help as wanted
When you’ve got an administrator like Losa in your staff, contemplate looping them in. They’ll additionally show you how to join your information sources to Domo, if wanted. However when you don’t, Domo’s engineers have labored laborious to simplify this course of for these with out technical backgrounds.
6 connector classes for advertising and marketing groups
Everybody’s set of connectors, apps, and companions will look totally different. For instance, you may not run advertisements on Fb, so you’ll be able to skip the Fb information connector. It’s possible you’ll use Hubspot as your CRM, otherwise you may need Marketo or Zendesk.
What issues is plugging in the suitable software for the place your staff lives and operates.
Listed here are the six classes we suggest together with in your starter pack, together with a few of what we at the moment have prepared in Domo. Try the Domo Appstore for a full checklist of our connectors, apps, companions, dashboards, and extra.
Buyer relationship administration (CRM) connectors
One of these connector brings information associated to your clients’ and prospects’ actions into Domo. With the Salesforce connector, for instance, you’ll be able to visualize your pipeline quantity, variety of leads, variety of bookings, and assembly information multi functional place. Then, you’ll be able to cross-reference them with different sorts of information, reminiscent of social media exercise and advert efficiency. A number of choices embody:
Google advertising and marketing connectors
With Google’s connectors, you’ll be able to pull in information about your web site (site visitors, web page views, return guests, referring domains, and extra) and your show advert marketing campaign efficiency, together with your finances information.
They’re important for our groups in understanding which audiences are visiting our web site and the way they discovered us. A number of of Google’s connectors embody:
Social efficiency connectors
Apart from your buyer and internet information, you’ll wish to have a strategy to join your social media efficiency to the remainder of your numbers. Our group advisable a number of social media information instruments:
E mail efficiency connectors
E mail advertising and marketing is a core to any B2B model’s advertising and marketing technique. We’d suggest having no less than one connector that brings in information about your e-mail technique. These are simply three choices obtainable in Domo:
Website hosting connectors
At Domo, we use WordPress to host our internet pages. These connectors retrieve information on our weblog posts, feedback, likes, followers, and extra:
Admin-related connectors
Lastly, embody connectors that assist deal with your administrative work, reminiscent of pulling a spreadsheet full of information (one which doesn’t have a chosen connector) into Domo. The fantastic thing about Domo is that you simply don’t must be a database administrator like Ali is for Areas Financial institution to carry the info you want into the platform. These are a few connectors that may get you began:
Get began with Domo
If you happen to haven’t opened a Domo account, you’ll be able to create one free of charge at this time. There’s no dedication, no obligation, and no bank card required. You’ll get 300 free credit every month (a $900 worth). For some entrepreneurs, that’s lots to make your each day work occur.
Open a free Domo account at this time.
