Troy Draper is an information man. So when he joined the main tile model, Dal-Tile, as senior vice chairman of operations and buyer expertise, he was shocked to be taught that information was missing. As an alternative, opinions and tales from the sector drove their decision-making.
With a background that features enterprise intelligence (BI), Draper wanted greater than tales—he wanted info. So he got down to get them. Now, seven years later, information drives Dal-Tile’s gross sales group. Not solely have they got real-time analytics, however their information can also be tied to KPIs and helps them forecast and predict subsequent steps.
We sat down with Draper at Domopalooza 2024 to be taught extra about his information journey.
How did your information journey start?
After I obtained to Dal-Tile, there was no system for enterprise intelligence. Our system was “anecdotal info.” In our government conferences, we’d make selections based mostly on what any person thought within the area or at company. There have been few info concerned. And that drove me up the wall.
So I rapidly mentioned, “We’re going to get a BI device.” We assessed three instruments. For me, the 2 most vital issues a couple of enterprise intelligence device are that it’s user-friendly and straightforward to make use of for enterprise customers. After the exhaustive course of, we selected Domo. My imaginative and prescient was that we’d develop into a data-driven firm the place we made all selections based mostly on info.
“My imaginative and prescient was that we’d develop into a data-driven firm the place we made all selections based mostly on info.”
What challenges did you encounter?
I had help for Domo on the corporate’s enterprise facet, however not from all teams. For instance, we have now a number of billion strains of code that we needed to grasp and entry, however that proved to be a problem as we had been making an attempt to determine preserve our information’s integrity when giving it to a bunch of individuals within the enterprise.
Regardless of the challenges, it didn’t take lengthy earlier than we had a viable device and will begin inputting a variety of information units and see what we obtained again from them. There was some trial and error to start with whereas we found out make it do what we needed it to do. However the system was versatile. They usually had enjoyable with it, too.
“[I]t didn’t take lengthy earlier than we had a viable device and will begin inputting a variety of information units and see what we obtained again from them.”
What had been you hoping to attain?
I at all times take a look at analytics as a stepped course of. Step one is simply to have good information. And to start with, all we had was unstructured information. The second step within the course of is making use of analytics. This step gave us one thing we might really take a look at to make sense of the enterprise. After which the third step is making certain the analytics are predictive. I’m massive on tendencies and what they inform us for future projections. Lastly, the fourth step is for analytics to be prescriptive, the place the information would information us on get the place we need to go.
We have now a small staff, however they actually perceive the enterprise. So now, if I’ve a query, I can ask, “Hey, are you able to give me the reply to this?” They usually know precisely discover the reply.
“[I]f I’ve a query, I can ask, ‘Hey, are you able to give me the reply to this?’ They usually know precisely discover the reply.”
How have your efforts impacted Dal-Tile?
We’re dominant! Knowledge now drives our enterprise decision-making. It drives our gross sales administration course of and the way we lead. And it’s made our discussions extra fact-based. The anecdotal is gone.
We have now dashboards in Domo {that a} supervisor appears at each day. They will then say, “Listed here are all my controllables, my gross sales, my margins, which product bought, my labor element.” All of that’s built-in into the system. It’s mainly develop into an working system for us. You’ll be able to’t run a location, you may’t promote, and you’ll’t lead in the event you’re not in Domo.
My largest achievement is seeing the staff use Domo—how they’ve owned it, grown it, and the way it’s so built-in and now runs our enterprise. And finally, how rather more efficient we’re.
“My largest achievement is seeing the staff use Domo—how they’ve owned it, grown it, and the way it’s so built-in and now runs our enterprise.“
Have you ever had any aha! moments throughout your journey?
The primary actual aha! was that we weren’t on this factor alone. Domo supplies the perfect help I’ve ever had. They had been there to assist us if we ever obtained annoyed or caught. The second factor is realizing that change administration is tough. There have been individuals who fought any kind of change. However we rolled it out in phases, and as adoption grew from only a few to tons of of customers, they usually noticed the bells and whistles and real-time gross sales numbers, they had been like, “Oh, I do want that.”
Gross sales leaders used to stand up each morning and verify the numbers. Now we replace them about each quarter-hour. I assure you, each gross sales chief I’ve within the area is in Domo no less than 10 occasions a day.
“I assure you, each gross sales chief I’ve within the area is in Domo no less than 10 occasions a day.”
Study how one can develop into a data-driven enterprise with Domo
Already utilizing Domo?
We’ve obtained a thriving neighborhood and need you to develop into a part of it. Be part of Domo advocates like Draper in our Neighborhood Boards. Enroll.
Evaluating Domo on your staff’s wants?
Whether or not you’re bought on us (like Draper) or nonetheless contemplating, you may be taught extra about all of the methods Domo prospects companion with us to resolve their trickiest issues. Discover extra buyer tales.
