Thinking about gaining traction on TikTok?
With a billion customers on the platform, it’s no shock you’re looking for potential prospects there.
Nevertheless, I’ve labored with many founders who don’t know the right way to make a TikTok video for his or her model. They assume that solely dance movies or bizarre challenges get seen on the platform. Whereas that may sound enjoyable, it doesn’t have a lot to do with consciousness of a product. I additionally see founders begin posting about their merchandise on TikTok and quit shortly, citing the truth that their content material didn’t acquire sufficient traction and that it was unimaginable to make content material that will go viral.
However creating viral product content material on TikTok is definitely potential. And also you don’t should be a star, megabrand, or full-time content material creator to make it occur.
By my businesses, The Social CliQ and The Content material CliQ, I assist founders such as you remodel their model’s digital footprint.
From working with manufacturers throughout the wonder, beverage, style, way of life, and retail industries I’ve developed an 8-step course of for the right way to make TikTok movies on your model that acquire views and gross sales.
Learn on beneath to search out out what steps it’s essential take to attain development on the fastest-growing social media channel on this planet!
The best way to Make a TikTok Video
Step 3: Speak about a failed resolution
Step 4: Introduce your product
Step 6: Showcase the advantages
Step 7: Display the specified finish consequence
Step 8: Present a transparent and easy name to motion
Step 1: The Hook
First off, you want a compelling hook that can cease your audience of their digital tracks, minimize via the senseless scrolling, and make them sit up and be aware of what you’re about to say.
Among the most profitable hooks I coach my shoppers to make use of are:
- Is it simply me or…
- I want I knew about ____ sooner
- You want this for…
- Is anybody else feeling (insert a sense)?
- For those who’re ___, it’s essential attempt ___
- I came upon immediately that…
These hooks draw your viewers in, make them really feel just like the content material is personalised to them, and seize their consideration, making ready them for what’s to return.
For instance, should you had been promoting dumbbells for individuals to work out from house, you would possibly begin with a hook just like the next:
Is it simply me, or is it virtually unimaginable to search out time to get to the fitness center?
You instantly seize the viewers’s consideration as they could additionally suppose, “No, it’s not simply you, Talia, I additionally wrestle with this.”
Step 2: Introduce the issue
Subsequent it’s time to correctly introduce the issue that your audience is dealing with and that your product can remedy.
Utilizing the weights for house exercises instance once more, the issue right here could be that folks wrestle to search out time to go to the fitness center, whether or not it’s as a result of work commitments, social occasions, or household life. It could even be financially associated.
Figuring out the present ache factors your audience is affected by lets you sympathize with them, present them you perceive their wants, and construct belief and credibility along with your viewers.
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Step 3: Speak about a failed resolution
Subsequent, it’s time to speak about failed options that your viewers has in all probability already tried, which has possible left them feeling demotivated and skeptical of different potential options.
In any case, should you’ve been burned as soon as earlier than, it makes you a lot much less more likely to attempt once more. Utilizing our instance above, this could possibly be finished by highlighting that you might have tried to work out from house earlier than however lacked the tools essential to see true enhancements. Or maybe you speak about attempting to go to the fitness center earlier than work or on weekends, however to no avail.
By addressing failed options, you additional enhance your credibility and present your viewers that the product you’re pitching to them is very researched and effectively thought out whereas additionally including additional sympathy to their trigger.
Step 4: Introduce your product
Now that you’ve got hooked your viewers in, present them that you just perceive their ache factors and recognized that different options simply aren’t the reply, it’s time to swoop in and promote your model new resolution as their savior.
At this level, if the primary three steps have gone to plan, your viewers ought to be primed and able to hear about what resolution to the issue it’s important to provide, and that is the time to provide it.
You’ve already recognized the difficulty they’re possible having and the opposite avenues they’ve taken in the hunt for an answer. Now, it’s time to indicate them that you’ve got that resolution proper right here.
Step 5: Unpack the options
Nevertheless, it isn’t merely sufficient to say that your weight is the answer to their issues. In any case, at this level, out of your potential buyer’s perspective, what’s the distinction between the merchandise that they’ve tried earlier than which have failed and those that you’re providing?
That’s why it’s so essential to instantly comply with up in your product’s introduction with an in depth account of all of its options and distinctive promoting factors, highlighting what units it aside.
Going again to our weights for house exercises, for instance, our distinctive promoting place (USP) may be that our weights are adjustable, permitting you to alter the load relying on the exercise or train.
Step 6: Showcase the advantages
After you have enticed the viewer by displaying off the various options of your product that differentiate it from the remainder, it’s time to focus on the various advantages these components can carry.
For instance, the adjustability of our instance weights would permit customers to actually check their limits from house whereas additionally not breaking the financial institution by shopping for a number of units of weights. To not point out how a lot simpler they’re to retailer.
By figuring out the various advantages on provide, you permit the consumer to envisage gaining these advantages, which in flip will make them extra enthusiastic about buying the product.
Step 7: Display the specified finish consequence
Up till this step, I’ve talked to you numerous concerning the messaging of your TikTok video, however we haven’t mentioned the video itself.
Whereas all the parts talked about above are essential for a profitable video, they’re additionally extraordinarily restricted with out the suitable video content material accompanying it.
In any case, in case you are unable to indicate your product working and the specified finish consequence, how can a possible buyer belief that it does what you say it is going to do?
With our adjustable weights instance, video proof of how the weights change weight, how they’re used as a part of a house exercise, and the way they’re saved away clearly and simply are all essential parts of promoting the product.
Bear in mind, TikTok is a platform that rewards movies that feel and look genuine. So, make certain your content material appears to be like like its shot by a mean individual or somebody reflective of your audience.
Which may require you to ask a pal to be on digital camera or doing it your self.
Hold Studying: The best way to Get Extra Views on TikTok
Step 8: Present a transparent and easy name to actiont
Lastly, you want a transparent and apparent name to motion to spherical off the video, highlighting the subsequent step you need the viewer to take.
Perhaps that’s signing up for a waitlist, liking and subscribing, or going on to buy; regardless of the case, the CTA must be tremendous clear and apparent to keep away from any confusion.
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