Dodgeball isn’t only for the schoolyard anymore. Adults throughout Australia are hitting the courtroom to duck, dive, dip, and dodge their technique to victory. However managing all of the disparate leagues the gamers belong to is much from youngster’s play.
Behind the aggressive college, native, and state leagues popping up throughout the nation is the Australian Dodgeball Federation (ADF), the official governing physique of dodgeball in Australia. Whereas gamers are out on the courts having fun with the video games, officers like ADF President Reece Sturdy are working to handle the logistics and operations of the nonprofit, guaranteeing that the volunteer-driven group is assembly the wants of its member leagues all through the nation.
Going through disconnected sources of information from every league, Reece admits to having blind spots that may make it tough to effectively function the group’s totally different occasions and packages. So he turned to a well-known resolution—Domo—the place he additionally works as an account improvement supervisor.
Via Domo for Good, which permits nonprofits to make use of the info platform without cost, the ADF has constructed finance, advertising and marketing, and operations dashboards which have enabled the group to higher gather and analyze knowledge. Utilizing the platform, the ADF could make important selections about enterprise actions like promoting efforts to draw new gamers and gas progress in dodgeball leagues.
“I’ve been in a position to observe the attributions of people that see an advert, go to our web site, click on our members’ hyperlinks, and begin visiting their web sites, which is kind of highly effective, as a result of it helps me begin to present among the worth that I’m offering our member organizations,” Sturdy stated.
The platform has additionally helped him higher handle the group’s monetary well being by monitoring spending on coaching packages and journey for gamers attending totally different ADF-run occasions. With easy-to-understand monetary dashboards, he can present a transparent image on funds to different volunteers main their packages throughout totally different Australian areas.
“It’s actually nearly making our volunteers’ lives simpler and extra streamlined,” Sturdy stated. “These persons are time-poor sufficient they usually’re not getting paid to do that…I don’t have plenty of volunteers so [I don’t want] those I do need to burn out.”
The ADF is only one of many sports-centric corporations utilizing Domo’s instruments to make data-driven selections that may assist them rating wins for his or her members, prospects, and followers. Check out 5 different corporations which can be hitting it out of the park with the assistance of Domo.
ESPN: How can knowledge preserve prospects glued to the sport?
What ESPN does: ESPN, Inc. is the worldwide chief in multimedia sports activities leisure. Its portfolio contains 32 TV networks, 13 web sites, over 90 broadband networks, seven radio stations, and lots of different cell apps and shopper merchandise.
Problem: ESPN wanted a technique to rapidly combination buyer feedback to identify rising points with broadcasts and determine which providers have been affected earlier than they induced subscriber churn. With a big set of content material distribution companions, the group wished larger visibility into current exercise to enhance service high quality ranges.
Answer: Through the use of a Domo customized app that analyzes often talked about points and compares them to historic knowledge, ESPN’s total buyer care staff has entry to real-time data and experiences on service points. The staff can quickly detect the place consideration is required and improve buyer experiences that drive subscription renewals, whereas executives can extra simply monitor general system well being.
Favourite quote: “In relation to this knowledge and the way we use it, nothing says, ‘We hear our followers, we all know them now, we worth them,’ like displaying them that now we have been in a position to take what they are saying and do one thing about it.”—Jennifer Lien, Information and Reporting Lead for ESPN Fan Help
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New Zealand Rugby League: How can knowledge fill stadium seats?
What the New Zealand Rugby League does: The New Zealand Rugby League (NZRL) is a nationwide nonprofit group that oversees the expansion, improvement, and supply of the nation’s rugby league and manages its skilled worldwide groups.
Problem: After a two-year pandemic leading to zero skilled rugby league video games on residence soil, NZRL was given the prospect to host a world double-header Check match. However the lack of play had left some followers feeling disengaged and officers apprehensive that they wouldn’t be capable to fill the stands.
Answer: NZRL selected Domo’s platform to assist the group execute a knowledge technique designed to extend fan engagement and enhance ticket gross sales. Leveraging its historic ticket knowledge, advertising and marketing knowledge, social media knowledge, and buyer knowledge, NZRL crafted focused advertising and marketing campaigns that grew its e-mail subscriber listing from 12,000 to 50,000 passionate followers and helped the group promote out a world rugby league occasion in New Zealand for the primary time for the reason that 1988 Rugby League World Cup ultimate.
Favourite quote: “Earlier than Domo, we didn’t actually have clear perception into who we have been advertising and marketing to or confidence within the affect of it. Once we bought Domo, we have been in a position to see how every e-mail we despatched was straight correlated to ticket gross sales, which is one thing that we’ve by no means carried out earlier than.”—Sophie Wills, Basic Supervisor of Communications and Advertising and marketing at NZRL
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TaylorMade Golf: How can knowledge ship top-of-the-line gear to gamers’ doorways?
What TaylorMade Golf does: TaylorMade is likely one of the golf trade’s most modern product producers, producing gear just like the P·Sequence irons, the Milled Grind 3 wedges, and the TP5/TP5x golf balls.
Problem: With greater than 1,600 staff to help and knowledge funneling in from disparate sources, the comparatively small enterprise intelligence staff at TaylorMade struggled to gather and share knowledge throughout its international operations.
Answer: To energy its operations and drive the following nice breakthrough in golf, TaylorMade makes use of Domo to assemble, cleanse, and visualize knowledge for gross sales, advertising and marketing, operations, and management groups worldwide.
Everybody from warehouse managers to C-suite executives can immediately entry knowledge and insights by Domo’s cell app, offering them with an enhanced view of the corporate’s well being and visibility into the KPIs they use to measure success.
Favourite quote: “Domo’s cell entry lets us leverage knowledge on the very highest ranges of the group all the way in which right down to the place persons are packing up merchandise and sending them out the door…By having all our curated knowledge in a single place, Domo offers a single model of the reality that’s available to whoever wants it.”—David Damitz, World Enterprise Intelligence Group Lead at TaylorMade Golf
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Sportsnet: How can knowledge convert informal viewers into die-hard followers?
What Sportsnet does: Sportsnet is Canada’s primary sports activities community, connecting followers with their favourite groups and leagues throughout hockey, baseball, basketball, and extra by delivering hundreds of hours of stay video games, information, and unique content material every year.
Problem: The sheer quantity of programming supplied by Sportsnet produces a large trove of information that the community can use to higher join with its most passionate customers. However disconnected sources and hard-to-access knowledge left the corporate unable to deal with beneficial evaluation of its prospects’ habits and engagement.
Answer: Because of Domo, Sportsnet simply built-in all of its knowledge sources right into a single, strong dashboard, the place viewers can entry and carry out their very own analyses on buyer subscription and viewership knowledge.
With the ability to create extremely focused buyer segments has allowed the community to cut back buyer churn by 10 p.c and effectively purchase new viewers with comparable traits to its most beneficial prospects.
Favourite quote: “Domo lets customers reply questions on their very own, which lets us deal with being extra scientific and operating complicated knowledge experiments.”—Sylvan Grunwald, Head of Progress Analytics at Sportsnet
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World Rugby: How can knowledge maintain sponsor help?
What World Rugby does: World Rugby is the worldwide federation liable for overseeing the game. The group works with 128 nationwide member federations to carry tournaments and championships, enhance participant welfare, and make the game extra accessible.
Problem: As a world federation, World Rugby is consistently receiving knowledge from totally different methods all over the world about every little thing from ticket gross sales to sport statistics. To assist higher perceive its fan base and determine alternatives for progress, World Rugby wanted a centralized system to handle its knowledge and share insights with members and sponsors.
Answer: World Rugby makes use of Domo to rigorously observe each side of the game so it could present probably the most worth to sponsors. With Domo, the group can gather and share knowledge starting from income and TV rankings to sport statistics and in-match metrics.
Statistics can, in flip, be used to tell rule modifications that may eradicate pointless time stoppages and decide when it’s secure to clear injured gamers, guaranteeing that the sport is each entertaining and secure.
Favourite quote: “When a sponsor helps a World Rugby occasion, they should see what the return is on their funding. It’s now not nearly getting tickets to a match. They wish to obtain particular KPIs. Domo permits us to fulfill our sponsor expectations and show ROI in order that they proceed to assist us develop our sport.”—Anthony Downey, Enterprise Companion and Initiatives Supervisor at World Rugby
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